The Coke Machine
16 September 2010, by mblanding
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they’ll go to stay there.
From India and Mexico, where bottling plants are suspected of decimating water supplies and spreading toxic pollution; to Colombia, where Coke union organizers are being killed for trying to protect their rights; to America, where super-sizing and exclusive soda contracts with schools have fueled a childhood obesity crisis, The Coke Machine exposes the costs behind one extremely influential company’s quest for international success.
(Published by Avery/Penguin, September 2010)
12 Comments »
